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For Tinder to make the app more popular, their then Chief Marketing Officer, Whitney Wolfe went to sorority girls and fraternity boys meetings to get more college students on board.With these people signed up, the app became more popular with word of mouth.
But what are the numbers that define Tinder as an online dating service? For example, it took Twitter 9 months to reach 50 million users, and Facebook had to wait for 2 years to reach that mark. This increased its appeal, especially to millennials who were looking for dating opportunities.
One of the chief drivers of a popular app is word of mouth from its current users.
The app went viral and went from a few thousand users to over 50 million in a couple of years.
One of the first steps in getting a date on Tinder is to get a match.
There’s a match when two users mutually like their pictures.