“We do think that it’s probably not the healthiest to just message more than 100 people a day,” explained Nathan Sharp, Facebook product manager for Facebook Dating, adding that the figure could change, depending on feedback from users.
“We kind of set the limit somewhat higher, expecting that most people won’t hit that.
Indeed, with Events and Groups, the only way another Facebook Dating user can tell you’re on the service at all is if you “unlock” that Group or Event for other Facebook Dating members to see and if your dating preferences match with theirs.
“South America as a region shows online dating acceptance,” explained Sharp, adding that Colombia in particular had a “good mix” of Facebook monthly active users and metropolitan areas for the social network to ably compare online dating behaviors across different cities.
"It mirrors the way people actually date, which is usually at events and institutions that they're connected to," said Chris Cox, Facebook's chief product officer, during his keynote.© 2019 CNBC LLC. A Division of NBCUniversal Data is a real-time snapshot *Data is delayed at least 15 minutes.
But there are several major caveats: those Facebook users will only be able to create their dating profiles initially.
But if Facebook Dating succeeds, it could very well become one of the largest dating services in the world and help drive up Facebook user engagement — a boost that could also indirectly benefit the social network’s stock performance in the long run. It joins a long string of Facebook failures such as Facebook Deals, Facebook Home and the Facebook Poke app.
Schooling Facebook users on the privacy-heavy settings of Facebook Dating, to the point where enough users are comfortable to give it a try, will likely be a slow process and an uphill battle.
"So clearly there's something to do here." From your profile, click on the heart icon to enter what Facebook is calling your "dating home." From there, set up a dating profile, which your Facebook friends won't be able to see. Unlock the physical world event you'd like to attend.
Facebook says the conversations will be text only as a "safety measure," and dating chats will remain separate from Facebook messaging and Whats App.